Cellar Door & Wine Club Manager

Lead the Wine & Guest Experience at One of Orange’s Premier Vineyard Destinations

Rowlee is a celebration of cool-climate wine, seasonal produce, and warm, thoughtful hospitality — set on the picturesque grounds of our vineyard estate in Nashdale, NSW.

We are seeking an experienced and commercially minded Cellar Door & Wine Club Manager to lead our tasting room operations, wine sales, and direct-to-consumer guest experiences.

This is a daytime leadership role at the heart of the Rowlee brand, offering the opportunity to build meaningful guest relationships, grow wine club membership, and shape the cellar door experience at one of the region’s most respected wine destinations.

You’ll join a small, professional team passionate about storytelling, service, and creating memorable moments — from a first tasting to long-term wine club loyalty.

What You’ll Be Leading

• Cellar door operations and hosted wine tastings (Tuesday–Saturday)
• Direct-to-consumer wine sales and wine club growth
• Wine club administration, member engagement, and fulfilment via Commerce7
• Guest enquiries and communications
• Reservations and guest flow coordination in collaboration with the Venue Manager
• Cellar door stock coordination, reporting, and systems oversight
• Guest experience support for events, weddings, and estate activations
• Upholding standards of service, presentation, and brand experience

We’re Looking For

• Experience in cellar door, wine sales, wine club, or premium hospitality environments
• A genuine passion for wine, storytelling, and guest connection
• A calm, organised, and detail-focused leadership style
• Strong commercial awareness and confidence driving sales and conversion
• Excellent communication and relationship-building skills
• Confidence using POS and CRM systems (Commerce7 experience highly regarded)
• Wine knowledge or WSET training is highly regarded (but not essential)
• Availability to work Tuesday–Saturday, daytime hours

Why This Role Is Special

• Lead the cellar door experience at one of Orange’s most beautiful vineyard estates
• Play a key role in growing wine club membership and direct-to-consumer sales
• Work closely with winemakers, venue leadership, and events teams
• Enjoy a consistent daytime roster with strong work–life balance
• Competitive salary package
• Staff benefits including generous wine discounts and Wine Club perks